White iPhone
Wednesday 27th April, 2011 14:07
The white iPhone is finally here! Well, it's here tomorrow, but it's announced, it's official, it's close enough. Why did it take so long to arrive? According to their marketing chief, Phil Schiller:
We appreciate everyone who has waited patiently while we've worked to get every detail right
How hard is it to take an iPhone and use white instead of black plastic? The only thing I can think of is additional testing to check that the white parts don't turn a cream/yellow/beige colour (or, even worse, a mixture of different colours), but given that previous iPhones also came in white (just on the back, admittedly), it couldn't have been that challenging. Right?
We appreciate everyone who has waited patiently while we've worked to get every detail right
How hard is it to take an iPhone and use white instead of black plastic? The only thing I can think of is additional testing to check that the white parts don't turn a cream/yellow/beige colour (or, even worse, a mixture of different colours), but given that previous iPhones also came in white (just on the back, admittedly), it couldn't have been that challenging. Right?