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Love-Seeking Indians Head Online
Monday 5th February, 2007 16:54 Comments: 0
Like many Indians, Sowmya's parents wanted her married to a groom of their choice - one drawn from the same community of high-caste southern Indian Brahmins. But while Sowmya was willing to accept a partner from the same community, she wanted to select the partner herself and choose him herself. So she went online and found Sandeep through an Indian matrimonial website.

With more and more young Indians deciding to emulate Sandeep and Sowmya, it is a boom time for India's online matrimonial services. One of them is Bharat Matrimony, which operates out of a network of offices across India and even overseas - in North America, the UK and the Middle East.

"At the end of the day, every Indian wants to marry someone from the same community - someone who speaks the same language, eats the same food and shares the same culture," says Murugavel Janakiraman, the founder of the portal.

Whatever happened to opposites attract?
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