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This Made Me Smile
Tuesday 2nd January, 2007 06:04 Comments: 0
I was reading about TV adverts on the BBC News website, and they talked about how one of the most well-known sayings about advertising is that 50% of it is wasted. Someone from Glasgow left a comment at the bottom that said:

We went to buy a sofa from DFS because we liked the adverts with "the nice one from East Enders who used to be in that band". The 50% of advertising that didn't work in his case was the 50% that tells you he's advertising SFS not DFS.
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